Search Engine Marketing
What can Search Engine Marketing (SEM) can do for your online business or entrepreneurial career? The first thing to emphasise is just how remarkably powerful SEM is.
If you are an entrepreneur wanting to get your name out there as the “go to” person in your sector, you have no doubt heard that search engine marketing is one of the best ways to get more exposure for your brand, products and services.
You need to learn more about how incredibly beneficial SEO could be to your business or company, and just why high rankings in the search engines are so valuable.
What precisely can search engine marketing do for you?
We would like to explain in very simple terms why this is not a luxury for businesses today, but rather an essential part of any business’ expansion plans. So let’s go: these are just some of the remarkable benefits of SEM.
Be Discovered in this Information Age
“My market is absolutely saturated……My competitors are everywhere……There’s just too much information out there.” Is this your mantra, no matter which market you are in?
Whilst competition is a good thing in so many ways, it seems harder to get discovered now than it has ever been. The amount of information out there now is simply mind boggling.
Now according to Cisco’s Visual Networking Index, annual global IP traffic will pass the zettabyte (that’s 1,000 exabytes) by the end of 2016 – that’s 88.4 zettabytes (nearly one billion gigabytes – per month. This is a fivefold increase over the past five years. This traffic is likely to reach 2 zettabytes per year by 2019.
It took until 2004 for monthly internet traffic to pass 1 exabyte for the first time (that’s 1,000,000,000,000,000,000 bytes in case you didn’t know.)
This all makes the quantity of words contained in all the books ever written beforehand completely insignificant by comparison.
Is your head spinning yet?
The creation of data is simply growing at an exponential rate, and it is our good old friend Google that is attempting to keep on top of it all.
How do we make sense of all of this?
Well the flip side to the massive amount of information, is that there is a vast array of online resources available to us, and we need to harness them in pursuit of our goals.
Here’s something that we need to grasp about the importance of the online business world: research has shown that four out of five people will search for information about a company, product or service online using the search engines before they even consider setting foot inside a physical location. Isn’t that amazing?
So how does this impact you as a business owner or entrepreneur?
The implication is quite clear. Without a top rankings in the search engines where your customers are actively searching for you, they will simply not find you. Do you want them to drive past your office or shop en route for one of your competitors? Will you watch idly by as your competitors put informative and helpful articles and videos onto the world wide web in such a way that they can actually be found? Can you bear this?
Whilst the Internet is phenomenal in terms of providing the means to get discovered online, the analytical mind in me starts to flash a warning red neon light:
“Businesses that are unwilling or unable to use this information highway to their advantage, will be left behind.”
It is a truism and I cannot come up with any rational or logical arguments to counter this. I genuinely and sincerely believe this to be an obvious reality of business today in 2016.
In some sectors ranking highly in the search engines can completely define the winners and the losers. Why not take advantage of the potential traffic and turn it to your advantage?
In this continuously expanding world of information, discoverability is critical. Without high search engine rankings it will be increasingly hard for your customers to find you.
Have you noticed how people have stopped noticing what is all around them in the streets of London today? They bump into you with their eyes glued to their smartphones which are telling them where to go.
They may not even notice your store front as they are too busy asking Google for the nearest shop selling your goods or services!
You know full well that they are most unlikely to have looked for you in the Yellow Pages phone book before they left home!
We urge you to recognise the power of search engine marketing and to use the search engines to your advantage. Allow yourself to be “discovered” by your customers today.
SEM does not sleep.
Just imagine when your SEM strategy has been implemented. Traffic is being directed to your website 24 hours a day, seven days a week, 365 days a year.
Yes, really. Google never stops working for you, and neither does Yahoo or Bing. The traffic is inevitable and just keeps on rolling in. You turn the tap on and it just keeps flowing. It is a Tsunami wave of traffic, and if you can grab this traffic, and add some You Tube traffic, and some Amazon traffic……do you get the big picture?
Now you really do have to pay attention to your ability to convert. You will absolutely want to make sure that you have great copy and a compelling message to convey.
If you do ever make the decision to employ Everyday Champion to increase your SEO visibility, then at some point we will almost certainly ask you to consider this question:
What could your business look like if you had a phenomenal sales marketing funnel in place to take advantage of this tsunami of traffic?
Don’t you just love the idea of people buying your products and services on the Internet while you sleep? Or while you are playing with your children? Or while you watching a football match on TV?
Don’t you also just love the idea that not only could these people be buying your basic product while you sleep, but also that once their credit card is out, they might also spend a little more too? (Think of your equivalent of: would you like fries with that? Or, would you like a 3 year guarantee?)
A well constructed funnel alone could double your revenues.
The search engines have literally changed the business landscape.
The opportunities for those who embrace online marketing as big as your imagination.
It’s time for you to claim those high search engine rankings that can send traffic to your website all day long and all night long.
This is the real power of search engine marketing.
Are you ready to turn the search engines into your friends and raving fans? Or will they become the friends and raving fans of someone else?
Is SEM Cost-Effective?
Traditional advertising can be expensive and the benefits may not be that tangible. Online advertising can be very targeted and the beauty of it is that the results can be clearly measured. But SEO and search engine marketing is extremely cost-effective by comparison.
Obviously it takes money to take advantage of search engine marketing today, but don’t forget that it has the potential to grow your business beyond your biggest dreams.
Give your business a massive advantage: fill in our Discovery Form now.