Local Search Marketing
Local search marketing is rather daunting to most local business owners. After all you know how to run your business, but just because you are an excellent dentist does not mean that you know the first thing about accounts, employment law or plumbing and you will call upon someone who does, as and when you need to.
Well SEO is the same. But of course some local business owners might want to do a bit of Do-It-Yourself SEO. Certainly you can do some things, but it would be difficult for you to see the bigger picture in trying to get improved search engine visibility. You need to employ the correct tactics and avoid aggressive ones that can get you into trouble. It is hardly surprising that many business owners have neither the time nor the inclination to teach themselves yet another skill set.
Please understand this: yes, there are some fantastic tactics to incorporate local search marketing into your business, but there are many big mistakes that must be avoided as they can seriously harm your ranking and set you back quite considerably if you are not careful.
Here are three simple ways that you can dramatically improve your local search engine rankings, whether you are based in London, or Devon or Manchester or Tokyo. Try them out!
Use Data Aggregators
Business owners are often quite diligent when it comes to setting up their citation listings such as Google+ pages and Yelp. You may even use sites like TripAdvisor but don’t stop there.
Do you have any idea how many thousands of citation sites Google crawls through every day to understand the local web better? So it really does makes sense to be highly visible to customers on those other data sources.
Submitting your business data to these comprehensive data aggregators is a great way to expand your reach very efficiently.
Here is an interesting article setting out some top uk directories.
By submitting to these sites you’ll certainly help Google find and understand your local business much better.
Each Business Location Should Have an Individual Page
If you do have different locations in different cities and towns, or even just suburbs, then best SEO practice is for each location to have its own separate page on your site. Whilst it may look a bit peculiar, and be somewhat repetitive, it is the best way for those algorithm robots to file you properly.
So if you own a local electrical company in Wimbledon, but you also personally service New Malden and Richmond then create 3 extra pages on your site, not just one and specifically tell the residents of those locations of your services.
The more local and specific you can make your website pages, the easier it will be for you to rank them on the local search engine.
Use Localised Content
Following on from the idea of creating an individual page for each location that your business operates in, of course it makes real sense to use original and specific content that relates to these local cities, towns and even suburbs to achieve your desired rankings.
Use relevant local content, and avoid repetitive and generic matters. Make sure your correct local keyword phrases are there, and wait for your listings to improve.
If you’re a local business, please do try these strategies out. They are just small changes but they are “real” local search marketing campaigns. They are so easy to forget when you are actually targeting a local community.
These few points alone could change your experience on the web and help grow your business. Please try the strategies out, and it it works for you, we’d love to hear about it.
If you would like to consider a more specific SEO plan for your local business then please go to the Discovery Form.