Web marketing is an exceptionally powerful way to broadcast your message to potential customers. By marketing on the web, you are being proactive to grow and expand your business utilising the new channels that have opened up in this digital business environment.
Today’s hottest brands have a strong online presence on the internet. Those that haven’t adapted are struggling. You can see this so clearly in the retail sector. Yesterday’s high street brands are now clearly dividing up into online winners and losers, and this is now where the battle for market share is being fought.
The message is crystal clear. You either evolve with the times or you just continue with what worked yesterday and suffer the longterm consequences.
Web marketing is a critical necessity if you want to succeed in business today. There are billions of people glued to their smartphones every day. Just look around you as you travel on the tube and bus every day here in London or wherever else you happen to live. You will see the majority of people symbiotically holding onto their smartphones.
Once upon a time Steve Jobs held an iPhone aloft at one of his famous Apple presentations and showed the world how he could now buy a product from the palm of his hand. It was utterly revolutionary at the time, and it wasn’t that long ago.
Today, this is so mainstream and part of people’s everyday experience that we can only wonder how on earth our children will ever understand what life was life before the smartphone and before the internet?
What are these people doing with their smartphones on the train as they are going about their daily business? Well they might be playing a game, checking the football scores, sharing funny videos on Facebook, reading a newspaper article or watching a video…..but a lot of them are shopping, or researching their shopping. They are on Amazon, on eBay or poking around on a compelling e-commerce site. They’re looking for products and services just like yours.
If you want to grab market share you have to be there.
As the adage goes: nobody can buy from you if you do not have a clearly visible buy button or contact button.
OK we are biased. We believe that the majority of business owners need to have an effective digital web presence. Well we would wouldn’t we! But the part that we love the most is the fact that this is such an exceptionally creative endeavour. There are just so many ways to implement web marketing.
Creativity is not just the preserve of artists and writers. Entrepreneurship is fantastically creative too. Let your light shine by following your creative muse and where both your gut feelings and your ruthlessly analytical mind take you. In this new landscape, the sky’s the limit.
Don’t feel overwhelmed. Marketing on the web is not about doing everything online all at once. The key is to create a strategic digital marketing plan and to make steady progress in implementing it. As with so many things in life, it is a combination of high level creativity working on the business, as well as finding some things that just work and repeating them over and over again.
We believe in keeping things simple. More traffic, better conversion and finding new, fresh and authentic ways to tell your story. Keep this mantra in your mind, and your web marketing efforts will pay handsome dividends as more and more paying customers find their way to you.
How web marketing can help you grow and expand your business
Growing Your Customer Base
Your base of regular customers are your greatest assets. The people that love everything you do – your repeat customers.
There is no end of research that proves that the cost of a sale from a new customer or lead, is far in excess of the cost of getting another sale from an existing customer. The figures aren’t even close. So if you aren’t actively marketing to your existing client base with offers and promotions, then you are missing a few tricks.
By harnessing the power of digital marketing on the Internet correctly, you have a ready made method to not only grow your fan base but also to create rabid customers who just can’t wait to buy almost anything that you put out for sale. These customers are gold. Constantly strive to give them real value and your bottom line will take care of itself.
In marketing circles people didn’t really talk about developing a “rabid fan base” before the internet existed. The very concept really came about with the birth of email marketing and social media marketing. As consumer power strengthens in the market, aided and abetted by the internet, we now even have the concept of developing Zombie Loyalists by using great service to create rabid fans!
You can have regular access to customers. You can therefore market to them over and over again. You can get to know them better. They in turn can begin to like and trust you. They can now believe in your brand and share what you have to offer.
A compelling online digital presence can take your business to the next level. In fact web marketing is one of the quickest and most efficient ways to get you there.
Use the Power of Social Media to your Advantage
Your customers want to interact with you on an ongoing basis. They want to know what’s going on with your business and to hear from you. They want you to make it easy for them to be in contact with you. Some people may find this hard to believe, but it really does reflect reality. Communication is the life blood of a vibrant business.
There is no better way than social media, whether it be Facebook, Twitter and Google + or whoever.
Social media may take a bit of getting used to. You have to find your own authentic voice and be genuine. But with some trial and error, and a commitment to making it effective, you will find how to find that powerful fan base and discover what your customers are looking for. It may initially feel like another task to put onto your never-ending “To Do List” and it will take time, but it is really worth it over the long haul.
We encourage you to unleash the power of social media to grow your fan base and therefore your customer base over time.
The Power of Search Engines
Finally, we come back yet again to our core skill, that of enabling new customers to find you through organic searches on Google and other search engines. We have a whole section of this website dedicated to SEO. Success at SEO is not automatic but there is a method to tickle the underbelly of Google’s algorithm which is constantly on the lookout for certain signals. Get that right by optimising correctly and you will be rewarded with high rankings for your specific keyword phrase. That is when your web marketing will really get turbo charged and you will give yourself a great chance of growing your business beyond your wildest dreams.