You Tube & Video Marketing
What is the second biggest search engine on the internet? You may not have asked yourself this question before, but when you stop to think about it for a moment, the answer is obvious, albeit that it may be a little counter-intuitive……yes, it is You Tube (owned by guess who, the almighty Google).
Now You Tube isn’t just about watching funny videos on how to make your pet poodle do magic tricks or people falling into swimming pools while their friends look on in hysterics. It is also a very serious medium to gather information, and this is something which has not yet been grasped by so many business owners.
Video marketing is an incredibly powerful medium. Ignore it and you will be left behind by your competitors who will one day embrace it.
SEO techniques extend to videos as well. Whilst this website talks a lot about SEO (as we are search engine optimisation experts), and we usually mention Google (and sometimes remind people of Yahoo and Bing). But you should never forget You Tube, the second biggest Search Engine in the world.
So in very simple terms this is a way for you to connect with your existing customers and also a way for new potential customers to find you when they are searching on You Tube for solutions to their problems. They can find your video, just as they can also find your website, and that can be the trigger for them to pick up the phone and contact you and become a new customer.
The Power of Business Video Marketing to showcase your products and services
Videos can show the benefits and the features of your products or services. They can demonstrate what you offer. They can highlight the variety of your products and services. Above all they can personalise your message and personalise you (in what can otherwise be quite an impersonal medium).
Gather online video customer testimonials
As we all know, nothing sells you better than your fans. One of the most powerful benefits of video marketing is customer testimonials. You have probably by now read a few customer testimonials on Amazon or on Trip Advisor and been influenced in your buying patterns. We’re guessing therefore that you may already have bought a book, or a physical product or chosen a hotel or restaurant based on a review.
Now imagine a video testimonial. Somebody has actually bothered to take the time to create a video to talk about a product that they’ve really enjoyed. You can find a few of these on Amazon. See how powerful they are. Your customers have the capacity to be your best ever salesmen by putting out authentic, heartfelt and powerful video testimonials for your business. What better way for your potential customers to acknowledge you than a third person taking the time to create a video on your behalf.
This is a brilliant way to convince new customers that you can add real value to their lives. After all we live in a video age today. Your customers love watching videos online, and are quite used to it. Research has shown that people love to sit down and watch short videos that showcase products and services. In fact people prefer to watch short videos rather than read thorough sales copy, and so they actually appreciate being given the chance to do this.
Video is a medium which simply cannot be ignored. There are just so many different ways to use this medium. Suffice it to say that the opportunities are endless and video marketing is without a doubt a fantastic way to reach out to your market. Believe it or not, your potential customers are searching for videos that demonstrate your products and service. Why not provide one for them?
Social media sharing
You’ve heard of “viral videos” haven’t you? You’ve seen a video of a 5 year old playing with a cat that’s been shared on Facebook, and shared again and again and again. Suddenly a video that just has that little something that grabs people’s attention can go round the world and back again in seconds.
Well the plain fact of the matter is that the social media world can, and does, share commercial marketing videos. If your video can grab people’s attention, then friends, business colleagues and acquaintances can share your video, with the push of a button.
If we can creatively find ways for people to share your videos….then this is nothing less than the most fantastic way for your brand to get free exposure and free advertising. Yes, it’s that most powerful word in advertising: “free”.
It’s there for the taking.
Imagine the effect if your videos go viral. These videos are your sales force. Your videos are the equivalent of your salesmen and saleswomen in your store talking to customers as they walk in. They are the equivalent of the door-to-door salesmen in years gone by.
Do you remember the old Yellow Pages TV advertisements? “Let your fingers do the walking…..” Well here is the modern day equivalent:
“Let your videos do the selling……”
So let your customers find you online. Let them watch your video presentation and let the presentation sell on your behalf.
Don’t forget that your videos don’t have lunch breaks and don’t go to sleep. They will work for you 24 hours a day, 365 days a year. (Are you noticing some common themes?)
Oh and we nearly forgot to mention the fact that You Tube videos often show up on Google SERPs. Well why wouldn’t they? Google loves videos (and as it just happens to own You Tube, guess which video channel is preferred by Google….)