Nobody today can be in any doubt about the importance of mobile marketing on the internet – both for people looking at your site from a mobile device, and for your advertising campaigns which are specifically targeted to people on mobile devices.
The statistics do not lie. So much of internet traffic is now being accessed from smartphones. Traditional desktop and laptop traffic is rapidly being overtaken by mobile traffic. For so many people the mobile is becoming the primary access point for the internet. Indeed in 2015 the number of mobile only adult internet users exceeded the number of desktop-only internet users.
So if you want to take on a coherent digital marketing strategy, then mobile marketing is indeed a vital component of this. This has many implications for those of us marketing on the internet.
Mobile Friendly Website
Firstly you must ensure that your website is mobile friendly. If it is not Google will down rank you. Why? Well it your site is not optimised for the massive new source of traffic, and nobody can make head or tails of your site on a mobile smartphone, then why would Google rank you highly? Why would it rank a site highly which will make many searchers frown with frustration. Google would not be providing a good user experience, which after all is one of its raisons d’être.
But perhaps more importantly, regardless of Google’s rules, why on earth would you put out a website that is unintelligible to a massive part of the search traffic? The volume of mobile search traffic has already overtaken traditional desktop / laptop traffic. What you need to be aware of is that this trend will continue as sure as night follows day.
Quick loading time
Secondly, understand that smartphone users are even less patient than traditional desktop searchers. If your site does not load quickly, people will leave even quicker.
If you had 8 seconds to grab someone’s attention on a traditional phone, you have even less time to make an impact on a smart phone.
So your site needs to be mobile friendly, and responsive to take into account the various different screen sizes that your site will be seen on.
Mobile Email marketing
Thirdly, you need to understand the difference in psychology between mobile searchers and desktop / laptop searchers.
For one thing traditional opt-in pages work very differently on a mobile device. An opt-in page is a page which asks for the user to enter their email address in return for something of value. Now research has conclusively shown that as a general rule people are highly unlikely to bother to type in their email addresses from a mobile device. The reason is simple: compared to a desktop, it’s just too much hassle.
Instinctively we all understand this. It’s not rocket science.
So your traditional email marketing methods that were designed for the desktop era just aren’t nearly as effective any more.
Luckily we have some ninja ways to work around this, and help you to to easily build an email marketing list from your mobile subscribers. It’s very clever, and guarantees that you receive that person’s best email list – in other words these users cannot put in an email address which is not their main address and which they hardly ever check. (There’s no shame in admitting it, we’ve all done it!)
In other words we have some Ninja techniques to help you build an email list from your mobile subscribers so that your mobile email marketing list can become a very valuable asset for you. (Oh and by they way we can help with traditional traffic too).
This particular methodology works phenomenally well at making the most of your mobile marketing advertising campaigns. We can help clients build huge laser targeted email lists from their Facebook advertising campaigns to the point where you can be supremely relaxed about running a Facebook campaign on mobile platforms at breakeven on the front end – because the email list of highly targeted mobile users is an asset that you can re-market to again and again and again and again.
Fourthly there is the brave new world of buying mobile impressions. You can buy redirects or pop ups on mobile phones. Buying mobile advertising is a specialist form of advertising buying.
This is a rich new source of advertising, and the available global traffic is massive. In fact the word massive is completely inadequate to describe this phenomenon. There are billions of mobile impressions that you can buy on a daily basis, in every country in the world. Indeed many developing countries have almost completely skipped the desktop / laptop phase (in terms of mass adoption) and have gone from scratch (in terms of mainstream computer usage) to mass adoption of Android mobile smartphones. Apple products by and large remain the preserve of wealthier countries.
There are markets galore that are comparatively cheap to reach. You just need some html coding and some Landing Pages and you can be off in no time.
Big tip: the number of available mobile impressions is rising exponentially and driving down the cost of traffic.
If your brand is national or international, this could be an interesting and cost effective angle for you to consider.
Let us be very clear: we are NOT mobile app developers. We are not developers on any level, but we do know how to advertise to mobile users and we do know how collect real e-mail addresses from mobile users.
Use the mobile revolution to your benefit, and develop your email list from mobile traffic. Harness the power of the mobile revolution in your digital marketing strategy and give yourself another unfair advantage.