As we pointed out in our introduction to Internet Advertising, Facebook Advertisements offer a remarkable opportunity to drill down into a very detailed and specific demographic this making it a highly effective part of your digital marketing portfolio.
If you want to advertise to British males in their 40s and 50s, with a high net disposable income, who live in London, and are Star Trek fans, love 1970s rock and roll and own a dog – well you can advertise directly to them and nobody else. It is almost scary how deep you can go with this.
If you are a Facebook user, and you value your privacy, then we would respectfully submit that you give up your Facebook presence. But most people no longer seem to care, love Facebook and therefore allow their every step in life to define them in such a way that somebody will pay good advertising money to reach out to them.
As we said before Facebook is an advertiser’s dream come true. That said, whilst the platform is relatively easy to get the hang of (though it does have a habit of changing from time to time) to get the most out of your advertising campaigns, you will eventually need some specialist knowledge.
You can of course easily embark on Facebook advertising campaigns. The one single most important rule is that you absolutely must set up a business account if this is for business purposes, and not use your personal account. You can easily set up a business account from your personal profile.
There are opportunities to advertise with single images, carousel images and videos.
If we take control of your Facebook marketing campaigns, we can bring expert knowledge in how to target your audience effectively and in creating your advertisements. This latter point can be a little deceptive, inasmuch as the advertisements themselves will have relatively few words, but there are ways to optimise these advertisements and we have many successful templates to work with.
Facebook marketing is the advertising route of choice for most entrepreneurs setting up e-commerce stores today. Probably the best advice we can give you (other than to let us do the heavy lifting for you) is to allow each campaign adequate time to optimise, and to run multiple campaigns so that you can cut the losers and run with the winners.
When we run and optimise campaigns for our clients, the single most important thing we can do is to do this in conjunction obtaining email addresses. This massively increases the Return on Investment (ROI) on any campaign. The money, as the saying goes, is in the list and in the back-end products.
There are however various different solutions to suit your precise needs and budget. We can define your audience and then optimise the campaign and monitor all the statistics as need be. We can prepare a video advertisement for you, and develop the Facebook page to run in conjunction with any such campaign.
Integration with a sales and marketing funnel
Better still, an Facebook campaign could be integrated into a sales and marketing funnel. Certainly if you are not integrating such campaigns into an effective sales funnel, then you are leaving a lot of money on the table.
We have discovered that with most methods of marketing on the internet, some are complex and some are simple and some, of course, are in-between. No matter where in the spectrum it lies, there is always some special sauce somewhere that can make marketing campaigns a lot more successful. To find that special sauce you need the help of those in the know, who have made it their business to invest time and money to learn and experiment. With Facebook marketing is no different.
For maximum effectiveness a Facebook marketing campaign which is being laser targeted using some special techniques must be constantly split tested. Ideally it should be put into a marketing funnel the most simple of which would certainly collect email addresses. Of course there are more complex sales marketing funnels with a lot of moving parts. They will ultimately without a doubt give you a lot more bang for your buck.
Build your email list correctly, and you can absolutely afford to run campaigns which initially do little more than break even. Remember: the money is in the list.
Competitions do really well on Facebook – they are highly effective at creating awareness, and generating a buzz around your Facebook page. They can easily tap into the viral nature of Facebook as friends and others can be given incentives to share the competition with others thereby driving more traffic.
The competition can be as successful as your creativity (combined with our creativity of course!).
Since Facebook advertising is not necessarily that cheap anymore, you do want the odds to be stacked on your favour. But you can start campaigns for relatively little so it doesn’t have to break the bank, but you do need to be careful to do this properly as you could inadvertently burn through your advertising budget with not a lot to show for it.
Facebook advertising can be a great way to digital marketing. Some specialist guidance can go a long way here.