Digital Marketing Firm
Many business owners shy away from an online digital marketing firm. They may think that they are full of hot air, that they will charge a lot of money for nothing very much in return. Of course they may have had a bad experience too.
But we beg to differ. This is ultimately a results driven profession. The SERPS are what they are, and do not lie. The results are clearly specific and measurable.
The potential upside is vast. A good online marketing firm can help take a business to the next level. This can mean going from relative obscurity to large scale success, and it is all possible with a coherent digital marketing strategy.
It’s more important then ever to establish a presence on the Internet. Your future customers are looking for you on the Internet whether you realise it or not. They want the kinds of products and services that you offer and their first instinct is to go online trying to find them.
But if your online presence is limited to a nice looking site that you yourself tell people about and promote, then your website is just a needle in a haystack in terms of all the other sites out there. Your chances of being found by those people who are actively looking for you are close to zero.
Give yourself a chance of being found by that tsunami of traffic
Getting the help of a digital marketing agency could be the very step that takes your business on the start of an extraordinary journey taking you to the next level.
OK so you may understand that a digital marketing agency could make a massive difference, but how do you know you are picking a good one that really knows its stuff? After all there is always the good, the bad and the ugly in just about any commercial endeavour, and there is no equivalent of the Law Society or the General Medical Association in the online marketing world. How do you know you are not hiring a cowboy?
When you see all those people on the tube or the bus in London (or wherever else you may happen to be based) glued to their smartphones, does it cross your mind that some of them may even be searching for your products or services right there in front of you?
If you understand what this service can offer you, then you should consider some important factors before you embark on any strategy. This should help you make an informed choice.
Business Branding in the 21st Century
You need to get your business in the public eye in order to get the type of success that you want and deserve. But the world today contains a marketing onslaught – we are forever bombarded with marketing messages from all angles. So you, us, we need to stand out and be seen.
If you have no experience on the internet, then the very idea of building a brand online might feel very daunting. But you don’t have to do it all on your own. With the help of a digital marketing firm that really knows what it is doing, you can have a big chance of getting in front of that tsunami wave of traffic in your market very quickly and efficiently.
Don’t hide what you do well. Get your story and message out there. Allow your potential customers the opportunity to not only get to know you, but also to like and trust you.To succeed in today’s online dominated business world, this type of digital branding is fast becoming de rigueur.
Finding Your Market with the Search Engines and also Paid Traffic & Social Media
There really was a time when the Internet didn’t exist, hard though it is now to remember that, so fast has it turned into an integral fabric of our lives. Back then people would turn to the Yellow Pages, the local newspapers and even drive around town to find businesses in their area. Today people just jump on the Internet usually now on their smartphones. They surf, they read reviews, they search for online products and services, and research about companies and businesses they find. They want to know if you have a social media presence, and are curious what you have to say. They want to know and understand your business’ personality.
For whilst the internet is a relatively impersonal medium, there is no reason not to fuse it with your personality, and that is what will touch people. After all, people ultimately make purchases for emotional reasons, and then justify them rationally. So why not give them a reason to be touched by you?
Tapping into your market today has several elements to it. High rankings in the search engines is what we Everyday Champion do as our bread and butter work it. But don’t forget the value of paid traffic being directed to your website as well as a strong social media presence.
Without these you will find it increasingly difficult to tap into your market, and the gap will open in the market for someone else, one of your competitors, to fill the void.
So, in today’s digital world, for your business to succeed, your website needs traffic and high rankings in the SERPs, but not only that your social media presence needs to be authentic. A digital marketing firm can become your closest ally in establishing a system to co-ordinate this.
As we’ve said elsewhere on this site, there is no reason whatsoever for you as a business owner to have to develop this understanding to such a degree that you can do this all yourself. Sure you can do some to it, but surely you want to focus on doing what you do best: running your business. What you don’t want to be is a part time lawyer, book keeper, IT hardware genius, software specialist, and now SEO system and online marketing analyst. Many of you don’t even have enough time to run your own businesses as well as you would like.
Let your digital marketing consultant firm do the heavy lifting for you. We can be an extremely valuable resource for your business.
Are you a business owner asking yourself why you need the help of a digital marketing firm?
With the greatest of respect, we feel that the answer is simple: it all comes down to getting in front of your market. That is step one on the way to expanding your business,
The people you want to do business with are on the Internet. Whilst they may be in some other places too, the plain fact is that they are on the ubiquitous internet, every day and it never sleeps. The internet is only going to become more and more significant in our lives. So the sooner you can start an online marketing strategy, the sooner you can establish yourself in this new world.
If you want to reach out and stand in front of your market, proudly and confidently, with a crafted compelling message, as a specialist London Digital Marketing firm we have the know-how to achieve this for you.
Please fill in the Discovery Form to see, specifically, how we might be able to assist you.