Nicholas is an SEO, digital marketing and e-commerce expert and former lawyer. He is also a best selling author.
After graduating in law from Cambridge University, I had worked for some of the top law firms in the world for over 10 years, but my proudest legal moment came from something voluntary: co-authoring a book on The Position of Tibet in International Law which culminated in my explaining the book’s findings in person to His Holiness the Dalai Lama.
My subsequent career saw me setting up and maintaining a successful Multi-Level marketing business in the field of nutrition, establishing a charity in the field of sustainable development in the Third World, regularly exhibiting my photographs, establishing two successful hostels in Brazil, and becoming a published author. I therefore have an eclectic and original skill set.
When I started, as I was so busy I was learning this new material at 5am. Somewhere in there, with the commitment of being a father, combined with a fascination for learning and understanding this massive world changing technology, I made a decision to achieve total mastery of this. It wasn’t a flippant New Year Resolution. Its was a re-defining of who I am. With a ton of academic and theoretical knowledge, it was now time to move back to the UK and start ranking sites and helping clients to have massive breakthroughs in their income from my services. But I need to help them more. I am unquestionably “pretty good” at this now and better than most of the rest of the world, but that’s just not enough.
I decided I wanted to be “the best I could be” in search engine marketing. Those were the exact words I used when I wrote this down in my journal when I decided that this was the way to change my family’s future. So not only am I a consultant but I am also “in the trenches”, day in and day out for that is the only way to truly understand this knowledge. This requires me to learn the fundamental truths about search engines & to connect with my extraordinary mastermind group members (and incidentally to some of the greatest SEO minds in the world) who are equally intent on learning this and sharing their experiences.
I even recently found myself reading a Google patent (it must be the lawyer within me) and not only did I fundamentally understand it, but I also understood how relevant to this work is off all the eclectic knowledge that I have acquired over the years from studying such diverse and miscellaneous things such as the dharma, Chaos theory, Fibonacci sequences and natural patterns occurring within nature.
Whilst I cannot pretend to be all-knowing, what I can say is that I strive to constantly improve my knowledge and understanding, and I devote a very significant part of my working week to learning, testing and staying in active communication with my extraordinarily insightful and brilliant Mastermind Groups and mentors. The knowledge and expertise that I have constant access to is frankly breathtaking.
I am now a true One Man Gang (but have referred to myself as “we” since I am slowly but surely developing a very capable team).
As the author Malcolm Gladwell wrote, it probably takes about 10,000 hours to acquire mastery of a subject. I’m still a way short, but I’m well on my way to becoming a master of online traffic generation. Since September 2014 I have spent about 60 hours each week studying the world of online algorithms, spending a small fortune on attending courses around the world, setting up websites, testing them, learning how to think again in a new playful way, creating hundreds of mind maps, refining my understanding and attempting to explain this clearly and succinctly to others, and working in the trenches building my own sites (some alone and some with others) and continually refining my understanding on how to rank them creatively and above all else naturally.
The best part of it all is that I love it. I feel blessed to have finally found paying work that I feel so passionate about. I believe that a true understanding of the elements of SEO is one of the most valuable skills that one can possess nowadays. It is endlessly creative.
I am looking to offer my expertise to clients particularly to creative entrepreneurs who strive to offer real value to their customers and who have a strong code of personal integrity.
I do also offer legal consultancy services to my clients.